TLA is a UK-based automotive data and lead generation business with 20+ years’ experience connecting in-market car buyers with the right OEM brands. Using its network of automotive websites, data and technology, TLA identifies and qualifies high-intent prospects before delivering leads to OEM and agency partners.
Create a short, engaging explainer video that clearly shows how TLA generates, qualifies and delivers high-quality automotive leads.
The creative should make the process feel simple, credible and engaging, while positioning TLA as a data and technology-led business.
At pitch stage, we’re looking for:
The final video should be approximately 90 seconds–2 minutes.
TLA's existing explainer is 2–3 years old and no longer accurately reflects the business. It relies heavily on generic stock imagery and focuses on cars, dealerships and the point of sale, rather than the lead process itself.
The new video should:
Desired takeaway: “I understand how TLA works, and I trust the leads they provide.”
At its simplest:
Potential buyer → lead generated → qualified & validated → matched to the right partner → delivered to sales → feedback improves the process.
The creative challenge is to make this journey immediately understandable and interesting to watch. TLA will provide an initial script, but we’re open to recommendations where you see opportunities to improve the narrative, pacing or visual storytelling.
We’re particularly interested in creative approaches that make data, technology and process visually engaging without becoming overly technical.
Animation and motion graphics are encouraged, but we’re open to different approaches where they support the story. Any live action should be purposeful and relevant to the TLA process.
TLA will provide:
Please consider how the creative could be adapted into short snips.
Final delivery: November 2026.
Please include an indicative timeline covering key stages from creative development through to final delivery.
Please keep the pitch light. We’re looking to understand how you would solve the creative challenge, rather than asking for a fully developed treatment.
Please provide:
Budget is currently TBC.
Please split indicative costs into:
Based on the approved V5 script, kept as close to the original as possible, with light additions reinforcing that TLA is data and technology driven. Final runtime to be agreed.
Car buyers today are more informed than ever. Many start their journey online, reviewing models, comparing prices, and exploring finance options, often before even stepping into a showroom. Every one of those moments leaves a signal, and understanding those signals is where we begin.
At TLA, our mission is to help automotive brands sell more cars by delivering the highest quality leads. For over 20 years, we've done just that. We are a data and technology driven business, and by continually deepening our understanding of car buyers and the market, our data shows that over 70% of the customers we connect you with are incremental, new-to-brand customers.
Through a network of first-party publishers, we engage tens of thousands of prospective car buyers every month, reaching them early in their journey before they've committed to a brand. And through advanced data, technology, and consumer insight, we match the right message to the right buyer, based on their behaviour and intent signals, at the right stage in their research.
When a buyer in our network is ready to take the next step, they complete a five-step form, capturing their model choice, finance preferences, part-exchange details, full contact information, and whether they want a quote or a test drive.
By the time that lead reaches you, the customer has spent around 6 minutes answering up to 30 mandatory questions that clearly capture their preferences. Every answer adds to the picture we build, so the lead you receive is genuinely understood, not just collected.
Every lead also passes behavioural and intent-based quality checks before being delivered into your CRM. Our technology scores each one on how ready that buyer is, so your team only receives genuine, high-intent new car leads ready for follow-up.
We pass as many data points as possible directly to you, all provided by the customer themselves, so your team can have an informed conversation from the very first contact, and convert intent into a sale. This detail allows you to tailor your response and deliver a more relevant, personalised experience for every customer.
And because around 43% of TLA customers include a part-exchange, each one also represents an opportunity to buy as well as sell, giving you a dual revenue opportunity from a single enquiry.
Once a customer submits their enquiry, they instantly receive a 'What's Next' email that clearly outlines the next steps. This provides reassurance that you will be in touch shortly to guide them through the next stage of their journey.
With TLA, we connect you with a source of in-market, incremental, new car buyers who are already well along in their decision-making process. And because every sale feeds back into our data, the longer we work together, the sharper that understanding becomes and the better the leads get.
We capture the essential details upfront, so you can focus on guiding the customer through the final steps to purchase.
Every lead represents a deliberate choice by the customer to engage, to seek support, and to request next steps, and a valuable opportunity to support your new car sales targets.
These examples are provided due to their visualisation of interfaces, data and infographics. Click any video to play it.