Market insights

UK new car buyer market insights

Monthly actionable insights into UK new car buyers, covering leads, sales and conversion across every dimension that matters. Updated every month, built from our own data.

  • Covers leads, sales and conversion
  • Updated monthly with year-on-year context

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The report

This month, in the market

Here is the start of the current edition. The first section is open to explore in full. The rest is included when you subscribe.

01

Who is buying

UK new car buyers grouped into nine segments. Select a group in the treemap, or from the dropdown, to see how it behaves.

Buyer groups by share

Inside Group 1

02

What are they buying

Fuel, body style and price band mix across the market.

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03

How are they buying

Payment route across cash, PCP, HP and lease.

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04

How do they compare

The New Car Buyer Index, TLA's measure of how buyer behaviour is shifting over time.

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05

Where are the opportunities

Brand defectors and conquests across the market.

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06

When are they buying

Timing and seasonality across the year.

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07

What happens next

Where demand is heading over the coming months.

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  • Built from our own data
  • UK new car buyer focus
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We'll review your details and be in touch to discuss how we can work together.