TLA delivers high-quality, incremental leads, and those leads are the outcome of a data-led and technology-led process. The video should make clear that TLA constantly uses its understanding of car buyers and the market to sharpen its process and improve the quality of the leads it provides. It should feel like a data and technology business, explained in plain, accessible terms for a dealer audience.
The minimum viable product is a single, polished explainer video that clearly shows dealers, agencies and sellers what TLA does and how it works, and lands TLA as a data and technology driven business rather than a traditional lead generation supplier. It must deliver the approved script accurately, use real product UI and clean infographics as its visual backbone, hit a professional production standard throughout, and run noticeably tighter than the previous three-minute version.
Based on the approved V5 script, kept as close to the original as possible, with light additions reinforcing that TLA is data and technology driven. Final runtime to be agreed.
Car buyers today are more informed than ever. Many start their journey online, reviewing models, comparing prices, and exploring finance options, often before even stepping into a showroom. Every one of those moments leaves a signal, and understanding those signals is where we begin.
At TLA, our mission is to help automotive brands sell more cars by delivering the highest quality leads. For over 20 years, we've done just that. We are a data and technology driven business, and by continually deepening our understanding of car buyers and the market, our data shows that over 70% of the customers we connect you with are incremental, new-to-brand customers.
Through a network of first-party publishers, we engage tens of thousands of prospective car buyers every month, reaching them early in their journey before they've committed to a brand. And through advanced data, technology, and consumer insight, we match the right message to the right buyer, based on their behaviour and intent signals, at the right stage in their research.
When a buyer in our network is ready to take the next step, they complete a five-step form, capturing their model choice, finance preferences, part-exchange details, full contact information, and whether they want a quote or a test drive.
By the time that lead reaches you, the customer has spent around 6 minutes answering up to 30 mandatory questions that clearly capture their preferences. Every answer adds to the picture we build, so the lead you receive is genuinely understood, not just collected.
Every lead also passes behavioural and intent-based quality checks before being delivered into your CRM. Our technology scores each one on how ready that buyer is, so your team only receives genuine, high-intent new car leads ready for follow-up.
We pass as many data points as possible directly to you, all provided by the customer themselves, so your team can have an informed conversation from the very first contact, and convert intent into a sale. This detail allows you to tailor your response and deliver a more relevant, personalised experience for every customer.
And because around 43% of TLA customers include a part-exchange, each one also represents an opportunity to buy as well as sell, giving you a dual revenue opportunity from a single enquiry.
Once a customer submits their enquiry, they instantly receive a 'What's Next' email that clearly outlines the next steps. This provides reassurance that you will be in touch shortly to guide them through the next stage of their journey.
With TLA, we connect you with a source of in-market, incremental, new car buyers who are already well along in their decision-making process. And because every sale feeds back into our data, the longer we work together, the sharper that understanding becomes and the better the leads get.
We capture the essential details upfront, so you can focus on guiding the customer through the final steps to purchase.
Every lead represents a deliberate choice by the customer to engage, to seek support, and to request next steps, and a valuable opportunity to support your new car sales targets.
These examples are provided due to their visualisation of interfaces, data and infographics. Click any video to play it.