---
title: TLA Rebate Scheme
---

<https://tla.co/?hsLang=en-gb>

- Capabilities
  
  Acquisition
  
  [Customer acquisition How we find in-market car buyers, qualify them and connect them to brands. Tracked from enquiry to sale. Find out more](https://tla.co/our-system?hsLang=en-gb)
  
  [Our network The consumer platforms we own and operate, engaging car buyers at every stage of their journey. Find out more](https://tla.co/our-network?hsLang=en-gb) [![Ford](https://tla.co/hubfs/ford-300x225-1.png) Case Study Ford UK A consistent pipeline of high-intent, in-market buyers grew vehicle sales 41% year on year. Find out more](https://tla.co/case-studies/ford?hsLang=en-gb)
  
  
  
  Market intelligence
  
  [Market insights UK new car buyer insights for all UK automotive brands. Updated every month, built from our own data. Find out more](https://tla.co/market-insights?hsLang=en-gb) [Client intelligence For clients Bespoke reports built around your questions, exclusive to TLA clients. Find out more](https://tla.co/client-intelligence?hsLang=en-gb)
- [Partners](https://tla.co/our-partners?hsLang=en-gb)
- Company
  
  [About TLA](https://tla.co/about?hsLang=en-gb) [Careers](https://tla.co/careers?hsLang=en-gb) [Charity work](https://tla.co/charity?hsLang=en-gb)
- [News](https://tla.co/blog?hsLang=en-gb)
- [Contact us](https://tla.co/contact?hsLang=en-gb)
- [Client portal](https://tla.co/client-portal?hsLang=en-gb)

## Get rewarded for lead quality

TLA aims to assist automotive brands in selling more vehicles by providing high-quality leads and clicks. The rebate scheme underscores our commitment to lead quality and success. We hold ourselves accountable for a pre-agreed conversion rate, with a portion of lead cost refunded if we fall short.

[Activate the rebate scheme](https://tla.co/commercial@tla.co?hsLang=en-gb)

## Benefits of joining our rebate scheme

Quality assurance

An additional commitment from TLA to maintain the promise of lead quality.

Enhanced success

TLA holds itself accountable for achieving a pre-agreed conversion rate.

Increased ROI

A focus on high-quality leads is intended to enhance return on investment.

Data insights

TLA uses lead conversion data to optimise activities for better results.

## A simple, accountable process

From budget setup through to any rebate owed, here's what to expect once you activate the scheme.

1. #### Set quarterly targets
   
   Quarterly budgets and conversion targets are established up front.
2. #### Initial optimisation
   
   An initial optimisation period allows TLA to learn and expand the account.
3. #### Scheme activation
   
   Once activated, if TLA fails to meet the target conversion rate, a portion of the lead cost is refunded.
4. #### 90-day conversion window
   
   Each lead has a conversion period of 90 days from the receipt date.
5. #### Rebate notification
   
   TLA informs the client of any owed rebate within 30 days of the conversion period ending.
6. #### Replacement leads
   
   Rebates are provided as replacement leads of equivalent value.

## What we need to implement the programme

- Always on activity
- All models activated, with fluidity
- All publishers and marketing sources permitted
- All lead types activated
- Lead-to-sale conversion rate data received, and integrations working
- Lead handling data received and integrations working
- Pre-agreed lead-to-sale conversion targets

## Ready to activate the rebate scheme?

Get in touch with our commercial team to discuss activation for your brand.

[Email commercial@tla.co](https://tla.co/commercial@tla.co?hsLang=en-gb)

#### Company

- [About us](https://tla.co/about?hsLang=en-gb)
- [Charity work](https://tla.co/charity?hsLang=en-gb)
- [Careers](https://tla.co/careers?hsLang=en-gb)

#### Resources

- [News](https://tla.co/blog?hsLang=en-gb)

#### Connect

- [Contact us](https://tla.co/contact?hsLang=en-gb)
- [LinkedIn](https://www.linkedin.com/company/tla-co/)
- [Instagram](https://www.instagram.com/tladotco/)

The Lead Agency (TLA) is incorporated and registered in England and Wales with company number 10152318

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