The buyers you can't reach, converted into
sales you can prove
Your channels reach the buyers who come direct. A large share never do. They shop through independent routes, and many are driving a competitor today. We find these buyers, convert them and hand them to your retailers ready to buy, new to your brand.
- Chasing volume over quality, buying clicks, not customers
- Unqualified records dumped straight into dealer CRMs
- Rising acquisition costs, failing conversion rates
- Little visibility once a lead leaves the funnel
- In-market buyers identified from real intent signals
- Every lead validated, enriched and scored before delivery
- Routed to the right dealer in real time
- A closed loop; outcomes feed back to sharpen the next lead
We capture real demand at the source
Every record begins as a genuine intent signal. Captured first-hand from buyers active researching their next car. No bought lists, no recycled data. It's one of the richest, most current views of UK car buyers in the market.
That depth is what makes downstream possible: The more we know at the point of capture, the more accurately we can qualify, enrich and route every lead.
Consideration
Fuel
Active
Most buyers won't engage directly with your brand
A meaningful share of new car enquiries flow through independent routes - buyers looking for better pricing and impartial advice. We capture that audience at the moment of intent.
70% are part-exchange-verified as new to brand, currently driving a competitor OEM and actively interested in switching to yours.
The right journey for every buyer
The right vehicle in front of the right buyer, with the right offer and the right next step. We run variants in parallel, and the data tells us which ones convert to sale.
Every lead, validated in real time
A raw inquiry isn't a lead. Not yet. Before anything reaches a dealer, our system runs every record through a series of automated checks, scoring intent and confirming it's genuinely ready to convert.
- Identify, contact data and intent verified automatically
- Intent scoring confirms the lead is ready to buy
- Only qualified leads are routed to the right dealer
The system gets sharper each cycle
Every qualified buyer connected to the right dealer and the right brand. Sale and response data flows back into step one, sharpening the audience model and the journey variants the next cycle is built on. The longer we work with a brand, the better we know its buyers.
Proven to sell more cars
This is the system that grew Ford UK sales by 41% year on year. It works because every record we deliver is validated, contactable and in-CRM. You get a reliable supply of high-quality buyers you can't generate on your own: new to your brand, ready to convert and back by our rebate policy.
Simple to set up
Getting live is straightforward. We connect to your systems by direct integration or through an existing integration partner into your CRM, whichever fits your stack. From there, qualified buyers flow into your retailer network in real time.
Bring us your volume plan