Built for buyer intent

Our growing network of automotive websites engages car buyers from early-stage research through ready-to-purchase, and across the segments where intent matters most.

Owning the network is what makes the leads work. By engaging car buyers directly on sites we've built and operate, we capture genuine intent at the moment it happens - with consent, validation and quality control that third-party lead suppliers can't match.
Captured at the moment of intent

Leads are generated directly from our own properties, where car buyers are actively researching or requesting quotes - not scraped or re-sold after the fact.

Consented, validated and quality-controlled

Every lead goes through own consent, validation and quality processes - giving you clean, usable data that meets compliance standards and converts.

Richer insights than third-party suppliers

Because we own the touchpoints, we surface behavioural and contextual data that intermediaries can't - giving our clients a clearer view of their audience.

The network

Four specialist sites, each built around a distinct audience segment and stage in the car-buying journey.

Research

Engages consumers in the research phase of their car-buying journey, with comprehensive comparisons, reviews and insights. Reaches buyers higher up the funnel, before brand or model decisions have been made.

The average UK car buyer spends 8-9 weeks from initial thought to purchase, arriving at the showroom pre-educated, having already configured specs, compared reviews and explored financing options online.Motortech

High intent

Focuses on price-sensitive audiences further along in the decision-making process — buyers actively seeking deals and quotes, with high commercial intent and a short path to purchase.

When deciding on a vehicle brand, UK buyers rank price (52%) among their top absolute priorities. Brand reputation sits far lower at just 19%.Deloitte UK / Global Automotive Consumer Study

EV & Hybrid

Targets buyers exploring hybrid and electric vehicle options — a growing and strategically important segment where manufacturer investment and consumer demand are both accelerating.

473,348 electric cars were sold in the UK in 2025 — a 23.9% increase over 2024. March 2026 set a new monthly record of 86,120 registrations, up 24.2% year-on-year.The Society of Motor Manufacturers and Traders (SMMT)

Commercial

Dedicated to commercial vehicle activity, supporting UK brands to engage buyers across their LCV ranges — a distinct audience with different purchase drivers, timelines and decision-making processes to the retail market.

315,422 LCVs were registered in the UK in 2025, with battery electric vans reaching a record 27,789 units — representing 8.7% of the LCV market.The Society of Motor Manufacturers and Traders (SMMT)

Let's match you to the right audience

Want to see how our network can deliver high-intent leads for your brand? Get in touch and we'll walk you through what's possible across your segment and audience.

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