Volume is easy. Sales are the point.
Lead volume is simple to generate and hard to value, and too much of it never reaches a showroom. Ford needed marketing investment that could be traced through to cars sold, sourced from the independent sites where new car buyers do their research. TLA and Ford have been solving this challenge together for over ten years.
What Ford needed
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Buyers, at scale — a consistent pipeline of in-market new car buyers across the full retail and commercial range.
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Quality, before handover — every buyer validated and qualified before reaching Ford's network, so dealer time is spent on people ready to purchase.
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Proof at the point of sale — performance tracked through to the vehicle sold, not reported at the point of enquiry.