--- title: Ford Case Study | Incremental Sales with TLA description: How TLA helped Ford reach car buyers outside its own channels. The approach, the numbers and what incremental delivery looks like in practice. --- Case Study ![ford-300x225-1](https://tla.co/hubfs/ford-300x225-1.png) # *41%* growth in vehicle sales TLA delivered a consistent pipeline of high-intent, in-market buyers across Ford's retail and commercial range, growing vehicle sales 41% year on year. ## Volume is easy. *Sales are the point.* Lead volume is simple to generate and hard to value, and too much of it never reaches a showroom. Ford needed marketing investment that could be traced through to cars sold, sourced from the independent sites where new car buyers do their research. TLA and Ford have been solving this challenge together for over ten years. ### What Ford needed - **Buyers, at scale** — a consistent pipeline of in-market new car buyers across the full retail and commercial range. - **Quality, before handover** — every buyer validated and qualified before reaching Ford's network, so dealer time is spent on people ready to purchase. - **Proof at the point of sale** — performance tracked through to the vehicle sold, not reported at the point of enquiry. ## High-intent *lead generation* A consistent source of in-market new car buyers, already well along in their decision making journey. ### Trusted digital platforms TLA operates trusted platforms designed to attract consumers who are actively researching their next vehicle purchase. ### Intelligent qualification Our use of smart technology and detailed data capture identify and qualify high-intent customers at scale. ### In-market buyers The result is a steady stream of new car buyers who are already well along in their decision making process. ## A 41% increase in *vehicle sales* Year on year, 2024 vs 2025, vehicle sales grew 41%: 1,205 cars sold in 2025, 348 more vehicles than the previous year. Growth came across the full retail and commercial range, with buyers validated before handover. 857 1,205 2024 2025 +41% growth in vehicle sales +348 more cars sold than the previous year ~60% incremental to Ford consumers TLA's leads consistently combine high volume with market leading conversion rates. This, along with the rich insights they collect, adds genuine value to our brand and supports a higher quality of sale. It's why they have become a truly strategic partner in our success. Callum Dudley Mindshare ## Ready to grow your vehicle sales? See how TLA can deliver high-intent, in-market buyers for your brand. Let’s discuss your goals #### Company - [About us](https://tla.co/about?hsLang=en-gb) - [Charity work](https://tla.co/charity?hsLang=en-gb) - [Careers](https://tla.co/careers?hsLang=en-gb) #### Resources - [News](https://tla.co/blog?hsLang=en-gb) #### Connect - [Contact us](https://tla.co/contact?hsLang=en-gb) - [LinkedIn](https://www.linkedin.com/company/tla-co/) - [Instagram](https://www.instagram.com/tladotco/) The Lead Agency (TLA) is incorporated and registered in England and Wales with company number 10152318 [Privacy and cookies](https://tla.co/privacy-policy?hsLang=en-gb) - Capabilities Acquisition [Customer acquisition How we find in-market car buyers, qualify them and connect them to brands. Tracked from enquiry to sale. Find out more](https://tla.co/our-system?hsLang=en-gb) [Our network The consumer platforms we own and operate, engaging car buyers at every stage of their journey. Find out more](https://tla.co/our-network?hsLang=en-gb) [![Ford](https://tla.co/hubfs/ford-300x225-1.png) Case Study Ford UK A consistent pipeline of high-intent, in-market buyers grew vehicle sales 41% year on year. Find out more](https://tla.co/case-studies/ford?hsLang=en-gb) Market intelligence [Market insights UK new car buyer insights for all UK automotive brands. Updated every month, built from our own data. Find out more](https://tla.co/market-insights?hsLang=en-gb) [Client intelligence For clients Bespoke reports built around your questions, exclusive to TLA clients. Find out more](https://tla.co/client-intelligence?hsLang=en-gb) - [Partners](https://tla.co/our-partners?hsLang=en-gb) - Company [About TLA](https://tla.co/about?hsLang=en-gb) [Careers](https://tla.co/careers?hsLang=en-gb) [Charity work](https://tla.co/charity?hsLang=en-gb) - [News](https://tla.co/blog?hsLang=en-gb) - [Contact us](https://tla.co/contact?hsLang=en-gb) - [Client portal](https://tla.co/client-portal?hsLang=en-gb)