--- title: About TLA | 25 Years in Automotive Data description: TLA is an automotive data and intelligences business built on 25 years of proprietary first-party data. Learn who we are and how we work. --- - Capabilities Acquisition [Customer acquisition How we find in-market car buyers, qualify them and connect them to brands. Tracked from enquiry to sale. Find out more](http://tla.co/our-system?hsLang=en-gb) [Our network The consumer platforms we own and operate, engaging car buyers at every stage of their journey. Find out more](http://tla.co/our-network?hsLang=en-gb) [![Ford](https://tla.co/hubfs/ford-300x225-1.png) Case Study Ford UK A consistent pipeline of high-intent, in-market buyers grew vehicle sales 41% year on year. Find out more](http://tla.co/case-studies/ford?hsLang=en-gb) Market intelligence [Market insights UK new car buyer insights for all UK automotive brands. Updated every month, built from our own data. Find out more](http://tla.co/market-insights?hsLang=en-gb) [Client intelligence For clients Bespoke reports built around your questions, exclusive to TLA clients. Find out more](http://tla.co/client-intelligence?hsLang=en-gb) - [Partners](http://tla.co/our-partners?hsLang=en-gb) - Company [About TLA](http://tla.co/about?hsLang=en-gb) [Careers](http://tla.co/careers?hsLang=en-gb) [Charity work](http://tla.co/charity?hsLang=en-gb) - [News](http://tla.co/blog?hsLang=en-gb) - [Contact us](http://tla.co/contact?hsLang=en-gb) - [Client portal](http://tla.co/client-portal?hsLang=en-gb) # The team behind the leads. TLA are experts in engaging with incremental, in-market new car buyers, founded and headquartered in Liverpool. For more than two decades we have engaged with new car buyers throughout their research and buying journey and connected them with the brands that fit their needs. Our partners include the UK's biggest OEMs and media agencies. Car buyers do most of their research away from brand websites and dealerships. We meet buyers where they research, understand what they need, and introduce them to the right brand at the right moment. What we do Our five-step system runs end to end: **Audience, Capture, Journey, Distribute, Compound**. We find in-market car buyers, capture and validate their intent, support their journey, distribute them to the right brand partner, and compound what we learn into better performance over time. [Our system](https://tla.co/our-system?hsLang=en-gb) [Our network](https://tla.co/our-network?hsLang=en-gb) ![about-tla-1-1](https://tla.co/hubfs/about-tla-1-1.jpeg) ![about-tla-3](https://tla.co/hubfs/about-tla-3.webp) ![about-tla-2](https://tla.co/hubfs/about-tla-2.jpeg) ![about-tla-4](https://tla.co/hubfs/about-tla-4.jpeg) ![about-tla-5](https://tla.co/hubfs/about-tla-5.jpeg) ![devon-office](https://tla.co/hubfs/devon-office.png) ![about-tla-1-1](https://tla.co/hubfs/about-tla-1-1.jpeg) ![about-tla-3](https://tla.co/hubfs/about-tla-3.webp) ![about-tla-2](https://tla.co/hubfs/about-tla-2.jpeg) ![about-tla-4](https://tla.co/hubfs/about-tla-4.jpeg) ![about-tla-5](https://tla.co/hubfs/about-tla-5.jpeg) ![devon-office](https://tla.co/hubfs/devon-office.png) What drives us ## Four principles guide how we work With each other, with our clients, and the industry we're part of. We care About clients, car buyers, colleagues and the work we do. We love Learning and challenging ourselves to develop and improve. We innovate To find new ways of delivering better results and experiences. We win By helping our clients win, and by making progress as a team. Giving back ## Our charity initiatives We believe in bringing people together to tackle challenges, make connections and give back. From cycling, running and triathlon events to bake-offs, our team is always looking to support causes close to our hearts — together. [Find out more](https://tla.co/charity?hsLang=en-gb) ![tla-charity-1](https://tla.co/hubfs/tla-charity-1.jpg) ![tla-charity-2](https://tla.co/hubfs/tla-charity-2.jpg) ![tla-charity-3](https://tla.co/hubfs/tla-charity-3.jpeg) ## Recognised for growth, innovation and culture We're proud to have been recognised by various national bodies for what we've built. ![award-1](https://tla.co/hubfs/award-1.svg) ![award-2](https://tla.co/hubfs/award-2.svg) ![award-3](https://tla.co/hubfs/award-3.svg) ![award-4](https://tla.co/hubfs/award-4.svg) ![award-5](https://tla.co/hubfs/award-5.png) ## Talk to us about working together Whether you're a manufacturer looking for a lead generation partner, or an agency or technology provider with a fit to explore, we'd like to hear from you. [Get in touch](https://tla.co/contact?hsLang=en-gb) [View careers](https://tla.co/careers?hsLang=en-gb) #### Company - [About us](http://tla.co/about?hsLang=en-gb) - [Charity work](http://tla.co/charity?hsLang=en-gb) - [Careers](http://tla.co/careers?hsLang=en-gb) #### Resources - [News](http://tla.co/blog?hsLang=en-gb) #### Connect - [Contact us](http://tla.co/contact?hsLang=en-gb) - [LinkedIn](https://www.linkedin.com/company/tla-co/) - [Instagram](https://www.instagram.com/tladotco/) The Lead Agency (TLA) is incorporated and registered in England and Wales with company number 10152318 [Privacy and cookies](http://tla.co/privacy-policy?hsLang=en-gb)