Welcome back to The Lead Agency’s Book Club! As part of our series of five-minute book reviews, our head of data insights Antony Neill looks at one of the most original books on from the TLA library.
Our growing collection of titles on business, leadership, tech, marketing and more has been introduced to help people learn and grow both in and outside of their roles.
1. What did you read?
Originals: How Non-Conformists Change the World by Adam Grant.
2. In less than 100 words, what was the book about?
The book delves deep into the concept of “original thinking” – what it is, what is isn’t, why some are better at it than others and how we can all start thinking more originally. Every chapter covers a different perspective on original thinking, including when it is best to disagree (and when it is not), why strategic procrastination often creates more and better ideas and how to nurture creativity within children. In all, a fascinating read that genuinely made me think how I should change the way I approached both work and home life.
3. What were the key takeaways for you?
That “being creative” is only half the battle if you want to change things; the other half is actual implementation of those ideas, which is difficult in the face of organisations and people that naturally oppose change. For that reason, innovators should arm themselves with the strategies in the book to effectively make their voices heard.
4. Who in the business do you think would enjoy reading it?
Anybody who has great ideas but isn’t sure how best to present or communicate them.
What have you read lately? Let us know what books have inspired you.