Highly experienced technology and delivery expert to lead TLA’s development team.
TLA, the performance technology company that connects automotive brands with in-market car buyers, has today announced the appointment of Jono Jones as CTO.
Jono, who has almost 15 years’ experience working in senior leadership positions in digital development, including at the BBC and the General Medical Council, will oversee TLA’s technology department and lead on developing and delivering solutions across a range of pioneering technologies. This includes Platform X, TLA’s end-to-end blockchain-based customer acquisition platform.
“Current market conditions are challenging every business to consider its growth strategy, and the experience and expertise that Jono brings will be key in helping us address current challenges, as well as strengthen our market position”, said Anton Hanley, CEO of TLA. “His proven track record in delivering large-scale change for major companies will be key in helping TLA grow as a technology leader in our market.”
“This is an extremely exciting and dynamic role, and it’s great to be part of a values-driven company at this stage in its development”, said Jono Jones. “TLA is at the forefront of performance marketing technology and I look forward to driving its innovation further to deliver even greater results for clients.”
TLA sits at the core of automotive digital customer acquisition in the UK, connecting global brands with in-market consumers as they research their next purchase online. TLA helps deliver this growth through a suite of owned digital assets, emerging technologies and a network of premium publishers.