TLA, the automotive performance technology company, has acquired Van Guide to broaden its reach with in-market commercial vehicle buyers.
VanGuide.co.uk is the UK’s leading website dedicated to light commercial vehicles, offering news, review and guide content to help commercial vehicle buyers with their next purchase. Since its launch in 2018, VanGuide.co.uk has grown unique visitors to site by 200% year-on-year.
VanGuide.co.uk is another addition to TLA’s growing publisher network, joining TLA’s other first party publishers, CarKeys.co.uk and Askaprice.com, and its portfolio of third-party publisher partners, including Honest John and Next Green Car. The acquisition significantly strengthens TLA’s reach and presence in the light commercial vehicle market, allowing TLA to access and qualify high-intent commercial vehicle buyers for its automotive brand clients.
While the UK light commercial vehicle sector faced significant challenges in 2020, both Q4’s strong performance and the certainty offered by the Brexit trade deal provide a strong platform for a more successful year in 2021.
TLA CEO Anton Hanley commented: “We’re proud to have acquired VanGuide.co.uk. Its website is a trusted source of high-quality commercial vehicle information for buyers and enthusiasts throughout the country. Combining their excellent content and extensive audience with our technology and processes will allow us to create even more quality opportunities for our clients to connect with hard-to-reach consumers and increase sales.”
For more information, contact the team.