“Our aim was to create a ‘Best In-market lead generation campaign ‘ and I believe we did so’.”
It is straightforward to get started on Platform X and to directly integrate from a CRM to the platform via an API.
This ensures we can achieve a feedback loop, allowing our clients to optimise activity and track improvements in lead quality.
Our integration mechanism is preferably via API. This real time integration involves a system ‘handshake’ that ensures data has been received successfully.
There are multiple ways to push data in to our API. Alternatively, clients can provide a data file which the platform can ingest.
Direct CRM integration allows for the push and pull of data, meaning Platform X can also store conversion data against records. This allows clients to track leads from source right the way through to conversion.