Leveraging machine learning to qualify consumers in real-time

TLA has been qualifying consumers to an industry-leading standard since 2002 via a 40-person contact centre trained to provide consumers the best experience, while complying with the highest standards and regulations in force.

Through investment into a PhD-level team of data scientists, TLA has created a new consumer validation process that ultimately enables consumers to get to car dealers quicker than ever.

What does this mean?

Consumers and retailers can be connected to dealers by TLA within minutes of initial enquiry. Qualified enquiries are being dropped into retailers’ CRM systems in real-time with more data and insight than ever before, facilitating the sales process. The result? A process that can sometimes take days now takes only minutes, resulting in a higher contact rate and more sales for our clients. For the consumer, it means a better service and superior experience by being able to speak with the right retailer and access the right information faster than ever.

Does this mark the end of contact centres?

No, it allows them to prosper. Adopting a blended approach ensures digital qualification and contact centre activity complement one another. Imagine walking through the security scanner of an airport. If there is no doubt, you just walk through but if something were flagged, you would be asked to step aside for additional search. Real-time qualification is the same: consumers at an exploratory purchase stage, for example, may be nurtured through expert contact centre support, while mature consumers with clear intent connect with retailers directly.

How does it work?

Every consumer journey from enquiry to purchase is unique. Positions in the buying cycle differ too. Advanced statistical methods and machine-learning algorithms allow us to analyse precisely the consumer’s digital behaviour to then exactly identify their current position in the buying cycle. This automated decision-making process guides each consumer along the best route to connect with retailers, either directly into their CRM or through our contact centre for further enrichment. The uncertainty of consumer intent is accurately quantified, ensuring in-market consumers and retailers connect at the right time.

At TLA, we pride ourselves on innovation. Our novel real-time qualification technology benefits both consumers and retailers by connecting them faster than ever, with the right information on hand.

As the UK’s largest provider of sales-qualified automotive consumer leads, this product will allow TLA to further push market boundaries. For our clients, it means more sales. And for their consumers, a much better experience.

Paul Byrnes, Data Scientist

If you would like to know more about this product and how it can help drive more sales, please get in touch at paul.byrnes@tla.co