Advances in property technology (proptech) are creating unique ways for estate agents to interact with clients and convert potential leads online.
Some estate agents, for instance, allow buyers to use Augmented Reality (AR) to walk around homes in virtual reality situations. A specialised virtual reality headset can give leads a much better view of a property, offering far greater depth than floor plans and pictures found on agent websites.
This isn’t a service that many agents offer, though. Instead, many focus on proptech systems and solutions designed to connect with buyers and sellers in a much easier way, especially on mobile devices such as smartphones and tablets.
And they’re working to great effect. Nested, for instance, is one of the most disruptive pieces of proptech in the industry today, attracting £47 million of funding with its promise that homeowners can release up to 97% of their property’s value when needed, allowing them to buy a new home before they sell their old one.
Innovation isn’t the only thing concerning agents at the moment. A number of them are also worrying about new EU General Data Protection Regulation (GDPR) legislation set to be enforced in May 2018, which will give consumers more power than ever over how their personal data is used.
That’s the case for agents who have heard about it anyway; statistics suggest that 35% of estate agents have no awareness of GDPR, and haven’t taken any steps to prepare for what is set to be the greatest overhaul in data collection and protection in decades.
How your estate agents can join the proptech revolution
Both proptech and GDPR combined can paint a worrying picture for online estate agents uncertain of how to operate in the future.
New services are constantly cropping up in competition, with designs to overhaul the way the real estate industry is run. Meanwhile, using consumer data in the wrong ways beyond May 2018 could land agents with fines of up to €20 million or 4% of their annual turnover.
As well as having to collect lead information in better, more transparent ways to comply with GDPR, agents are also under a huge amount of pressure to make sure those leads are relevant, and that the opportunity is there to become a tour-de-force on the local and national property scene.
So what is the best way to relieve that pressure, achieve a larger volume of high quality leads consistently and gather information which is GDPR-compliant? It’s time to join the proptech revolution.
InstantCompare is an innovative proptech service dedicated to matching sellers with the estate agent best suited to their needs. The unique estate agent comparison service allows online estate agents to access a greater number of local and national property prospects, and open themselves up to a reliable lead source that can supply willingly submitted and fully GDPR-compliant client data.
This isn’t just a service to introduce home sellers to the most suitable estate agents. We want to disrupt the industry, not just for the benefit of homeowners, but for agents too.
Want GDPR-compliant property leads on a consistent basis from a trusted provider? Contact InstantCompare today to find out more.