Ever wondered who are the people behind the technology and campaigns TLA produces? In a new series, we’re grabbing five minutes with members of the team to shine more light on who they are and what inspires them.
First up is Dan Potter, who joined the business in 2015 and manages our paid media campaigns. Here’s what we learned in our five-minute catch-up.
Hi Dan. Let’s start with an important one. Which sports teams do you follow?
Unfortunately, I’m a lifelong-suffering Evertonian (thanks Dad). I’ve also got into American football over the last couple of years and follow the New Orleans Saints (the least Everton-esque team I could find).
What TV series or film should we be watching?
I feel like it’d be too obvious to say Game of Thrones here, but… Game of Thrones.
If you had two weeks off, where would you go?
Japan. Absolutely no doubt. I’ve always been fascinated by the unique cocktail of ultra-modern technology, rich culture and traditions, and crazily beautiful natural landscapes. Plus the sushi, obviously.
Want to join Dan in the PPC team? Why not get in touch and apply today!
Which TED talks (or equivalent) have you seen that you recommend we watch?
I’m going to cheat here because it’s not a TED talk, but I’d highly recommend giving ‘Cambridge Analytica – The Power of Big Data and Psychographics’ from the 2016 Concordia summit a watch. It’s a fascinating yet terrifying insight into how big data was leveraged alongside laser-targeted ad messaging to influence the Trump US election. It’ll make you never want to use the internet again.
Which websites do you visit daily?
I can’t remember the last time I went 24 hours without going on Instagram or YouTube. Workwise, PPC Hero post a lot of useful content and industry news daily. I’m also a big fan of Copyhackers, they teach you how to use the power of words to influence our highly susceptible human brains and drive action.
Which entrepreneurs do you admire and why?
I’m a big fan of Elon Musk. He’s not your typical entrepreneur that spotted a gap in the market or found a way to monetise their passion. He’s someone that’s driven by a genuine desire to change the world. He’s totally self-made, a massive risk taker and relentless in chasing his goals to an obsessive degree. Pretty much the poster boy for innovation and pushing boundaries.
And finally, what aspect of your work are you most passionate about?
I love the opportunity to be creative – and with digital marketing you’re able to actually see the direct tangible results of what you do. It’s super satisfying when some outside of the box thinking comes off.
If you’ve got a question for the TLA team or want to know more about what makes us tick, why not get in touch?