UK car market hits 90 brands. What does this mean for retailers?

One of the most positive shifts in the UK automotive landscape right now is the expansion of choice. We're moving from 72 brands to around 90 this year, a level of variety that's fundamentally reshaping the retail experience.

What's driving it

New and emerging brands, particularly those from China, are:

• Bringing strong value propositions that challenge established price points

• Accelerating innovation in battery tech and software-led features

• Driving massive consumer interest, with triple-digit growth in web traffic for new entrants

What it means for retailers

This expansion creates real opportunities:

• Access to new customer demographics, including tech-first and value-driven buyers
• Presence in new segments, from compact value EVs to rugged hybrid SUVs
• New ways to compete through superior execution and brand storytelling, rather than just price

A healthy place to be

The market is becoming more dynamic and more diverse. For retailers who position themselves well, that's not a threat. It's a genuinely healthy place to be.